Blank vs Branded Skateboard Decks
Skateboard decks are commonly divided into two categories: blank decks and branded decks. While the visual difference is obvious, the structural and performance differences are often misunderstood.
This page explains how blank and branded skateboard decks actually compare, what matters for performance, and when branding does—and does not—make a difference.
What Defines a Blank Skateboard Deck
A blank skateboard deck is a deck without printed graphics or branding applied to the top or bottom.
Key characteristics:
- No logos, artwork, or brand graphics
- Standard deck construction
- Available in common shapes, sizes, and concaves
The term “blank” refers only to appearance, not materials or build quality.
What Defines a Branded Skateboard Deck
A branded skateboard deck is one that includes printed graphics, logos, or brand identifiers.
Key characteristics:
- Graphics applied through heat transfer, screen printing, or other methods
- Brand identity and marketing association
- Often tied to team riders, artwork, or promotions
Branding affects presentation, not the underlying deck structure.
Construction and Materials Comparison
From a manufacturing standpoint, blank and branded decks are often made using the same processes.
- Hard rock Canadian maple veneers
- Multi-ply (typically 7-ply) construction
- Pressed using molds that define shape and concave
- Cut, drilled, sanded, and inspected the same way
In many cases, blank and branded decks are produced in the same factories using the same molds and materials.
Performance: Is There a Difference?
When construction is equivalent, performance differences are minimal to nonexistent.
Performance factors that matter:
- Deck width and shape
- Concave profile
- Pressing consistency
- Material quality
Graphics do not affect pop, strength, or feel.
Many skaters ride blank decks without noticing any difference in performance compared to branded decks.
Cost Differences
Blank skateboard decks generally cost less than branded decks.
Reasons include:
- No graphic production costs
- No licensing or artwork fees
- No brand marketing overhead
Lower cost does not automatically indicate lower quality.
Customization and Use Cases
Blank decks are commonly chosen for applications where graphics are not the priority.
- Custom artwork and printing
- Shop and private-label decks
- Educational and demonstration use
- Minimalist or unbranded setups
Branded decks are often chosen for:
- Supporting specific brands or riders
- Collectibility
- Visual identity
Manufacturing Source Matters More Than Branding
One of the biggest misconceptions is that branded decks are always made differently than blanks.
In reality:
- Some blanks and branded decks come from the same manufacturer
- Quality varies by factory, not label
- Mold design matters more than logos
Understanding where and how a deck is made is more important than whether it has graphics.
Which Should You Choose?
The choice between blank and branded decks depends on priorities.
Choose a blank deck if:
- You care more about performance than graphics
- You want a lower-cost option
- You plan to customize the deck
Choose a branded deck if:
- You value artwork or brand identity
- You want to support a specific brand or rider
- Collectibility matters to you
Both options can perform equally well when built to the same standards.
Frequently Asked Questions
Are blank skateboard decks lower quality than branded decks?
No. Quality depends on materials, construction, and pressing consistency—not branding.
Do branded decks have better pop?
Pop is influenced by construction and pressing quality, not graphics or logos.
Are blank decks always made in different factories?
No. Many blanks and branded decks are produced in the same factories using the same equipment.
Why are branded decks more expensive?
Higher prices usually reflect graphics, marketing, sponsorships, and brand overhead.
Learn More
For a complete overview of blank skateboard decks, including sizes, concave types, and manufacturing methods, return to the main guide: